How it works
Listens. Confirms. Books.
Three verbs, in your systems of record. Dialed does the work; you stay in the loop until it earns more — one account at a time, never all at once.
On the channels your cafés already use
Your connected Gmail is the primary rail, and forwarding is the universal fallback — a text, a voicemail note, a DM all land the same way. Orders can also be typed straight into the console. Your cafés install nothing and change nothing.
Slack, Telegram, SMS, and voicemail transcription — coming
Against your real catalog, with you in the loop
Every message is read into structured fields with per-field confidence and a pointer to exactly where each value came from. Anything unfamiliar — an unknown SKU or account — comes to you; Dialed never guesses one into existence. Each correction teaches it.
Into your books, the way you'd do it yourself
Confirmed, marked fulfilled, then drafted as a QuickBooks invoice with the right terms — sent only on your approval, and matched when the payment lands. Writing the wrong invoice is treated as seriously as missing an order.
Then it keeps going
Intake is the front door. This is the building.
Once Dialed owns the order, it runs everything downstream of it — each step through the same rail: proposed, checked against your rules, approved where it matters, logged.
The morning packet: roast sheet with green weights from your recipes, grind and packout per account, late orders flagged, one-tap fulfillment. Console, print, or CSV.
Fulfillment drafts the QuickBooks invoice — right terms, right due date. Sending is never automatic; a human approves every send.
Payments mirror in and match against open invoices. Exact matches apply themselves; short-pays and anomalies surface to a person.
Aging watched daily, first reminder drafted in your own outbox, escalation only with your approval. Promised payments quiet the reminders.
Earned autonomy
It starts by asking. It earns the rest.
Autonomy is per account, never global, and you can revoke it whenever you want. Most roasters live at rung two for a while — and that's the point.
We run the loop with you at first. You see the confirmations and handle the business calls.
Dialed drafts every order; you review and approve each one in a tap. Nothing moves without you.
After an account runs clean for a stretch, you can let its high-confidence orders auto-confirm — and pull it back anytime.
Dialed handles the clean ones. Only the ambiguous, the low-confidence, and the brand-new surface to you.
For the person who runs the orders
Your team stays in control.
Dialed removes the retyping, not the judgment. Your wholesale manager approves orders, coaches the agent — “Vela always means whole bean” — and handles the exceptions that need a human who knows the account. The autonomy ramp is theirs to set, and theirs to revoke.
It doesn't replace the person who runs your wholesale. It gives them their Tuesday back — and makes the errors that used to land on them a lot rarer.
Onboarding
It starts already knowing your shorthand.
With Gmail connected, we walk your recent order threads together — so “big trbl” already means Big Trouble 5lb whole bean before the first live order, and every correction after that teaches it. Live in under a week.
Where orders come from