“Hey it's the usual for the week, but make the decaf whole bean this time — and, uh, hold the cold brew till next Tuesday.”
parsed · conf 0.88 · your approvalThe wholesale back office, run for you
You roast the coffee.Dialed runs the wholesale.
Every order — a text, an email, a forwarded voicemail — comes back confirmed, on the roast plan, invoiced in QuickBooks, and followed until it's paid. Your cafés change nothing. You approve the calls that matter.
No portal to push on your cafés · No login · No new habits
A day on the desk
The 9pm retype
Orders arrive five different ways. That's just the first hour of the job.
A roaster with 80 wholesale accounts takes 30 to 80 orders a week across texts, emails, voicemails, and DMs. Somebody decodes each one and retypes it into QuickBooks. Then rebuilds the roast plan in a spreadsheet. Then sends invoices late, and chases the ones nobody paid. A wrong grind costs a relationship. A missed order costs a Tuesday.
3x big trbl 2 dcaf wb for the south store, thurs delivery pls
parsed · conf 0.86 · your approval“Same as our standing order this week but bump the Ethiopia to 4 bags and skip the cold brew.”
parsed · conf 0.90 · your approvalFive to fifteen hours a week of the most expensive person in the building — at green prices that already ate the margin.
Why not just…
You've tried the alternatives. They asked you to change.
A portal?
Portals asked your cafés to change how they order. A decade later, they still text. Dialed meets the order where it lands.
A chatbot?
A chatbot pointed at your inbox will happily guess. Dialed is built the other way around — the part that reads email can't touch money, and nothing runs without your rules, or you.
Your roasting software?
Keep it — it's good at roasting. It doesn't work your inbox, your invoices, or your aging report. That's the week Dialed takes.
How it works
Listens. Confirms. Books.
Three verbs at the front door — then Dialed runs what's behind it. You stay in the loop until it earns more.
01 Listens
On the channels your cafés already use
Your connected Gmail is the rail — and anything forwards into it: texts, voicemails, DMs. Orders can also be typed straight into the console. No portal, no new app, nothing for your cafés to learn.
Slack, Telegram, SMS, and voicemail transcription — coming
02 Confirms
Against your catalog and your rules
Your SKUs, grinds, case sizes, standing orders, and price tiers — read with per-line confidence, checked against credit and price policy. Anything unfamiliar comes to you. You approve every order at first.
03 Books
Into your books — and through them
Confirmed orders land on the roast plan, draft as QuickBooks invoices at fulfillment, and match up when the payment arrives. Past-due accounts get a polite nudge, drafted in your own outbox.
See it read one
Watch a messy order come apart into fields.
Pick a message and parse it. Hover a field to see exactly where it came from. Every field carries its own confidence — the low ones come to you.
SMS · relayed into the thread
hey, it's the sample café south shop — can we do 3x house 5lb 2 dcaf wb, thurs delivery pls
Structured order
Press parse to see it come apart into fields.
What Dialed runs
One loop, from “the usual” to paid.
Intake is the front door. The value is the building behind it — six jobs, one system, every action on the record.
01 Order desk
Every channel lands in one queue — connected Gmail, forwarded texts and voicemails, console entry. Unsure inbound parks for review; it never becomes a side effect.
02 Confirmation
Orders check themselves against your rules — credit standing, price tiers, catalog, confidence. Clean ones confirm; exceptions route to the right person with the reason attached.
03 Roast day
The morning packet answers the day: what to roast, with green weights from your recipes; what to grind and pack per account; what missed cutoff; what goes on the truck.
04 Invoicing
Fulfillment drafts the invoice in QuickBooks — right terms, right due date. Sending is never automatic: a human approves every send, always.
05 Payments
Payments mirror in and match against open invoices. Exact matches apply themselves; short-pays, overpays, and duplicates surface to a person, never a guess.
06 Collections
Aging is watched daily. The first reminder drafts itself in your outbox, in your voice; escalation waits for your say-so. A promised payment quiets the reminders until its date.
Dialed counts its own keep — orders confirmed, invoices out, dollars collected — in your console, where the numbers are yours.
The morning packet
Roast day starts sorted.
On roast-day mornings Dialed assembles the whole day from confirmed orders: the roast sheet, the grind-and-pack list, the late orders, the deliveries. Console, print, or CSV. Mark an order fulfilled in one tap, and its invoice drafts itself.
Roast day · Thursday
roast — 42 lb Big Trouble · 18 lb Decaf · green weights from recipespack — 11 orders across 9 accounts · grind marked per lineflag — Riverside's standing order hasn't arrived · nudge draftedinvoice — drafts queue as you mark orders fulfilledRoast days, cutoffs, and delivery offsets are yours to set.
How money moves
Money never moves because AI decided to.
Dialed's agents can propose. Only your policy — or you — can dispose. Every dollar-touching action runs one rail: proposed, checked against your rules, approved where it matters, executed exactly once, written to the log.
Needs your approval · invoice send
Vela Coffee — invoice 0147 · $482.50 · net 15. Within credit, price matches the tier, confidence high — and it still waits, because sends are always yours.Approve, edit, or reject — one tap in your console.
The record · audit log
06:12 proposed — order desk agent06:12 policy check — within credit, in tolerance07:05 approved — S. Alvarez (finance)07:05 executed — pushed to QuickBooks, once07:05 logged — yours to read, always
The part that reads café email can't send or spend — a scammy message tops out as a bad draft you delete. Each roaster's data is isolated from every other's. QuickBooks stays the ledger of record; Dialed mirrors it and never overrides it.
Why it pays
The week comes back. The cash comes sooner.
Hours
The retype disappears
Five to fifteen hours a week of decoding, retyping, and rebuilding spreadsheets turns into a review queue you clear with your first coffee.
Cash
Invoices leave on time
Drafted at fulfillment, approved by you, followed up from your own outbox — so aging gets watched every day, not discovered every quarter.
Capacity
Grow accounts, not admin
The next forty wholesale accounts shouldn't require the next hire. Dialed is priced against the wholesale manager's week, not against software.
Plays well with your stack
Built around the systems you already run.
QuickBooks OnlineThe ledger of record. Dialed mirrors invoices and payments into it — and never overrides it.
GmailThe front door — order intake, history for onboarding, and every outbound draft in your own outbox.
ShopifyConnected read-only: B2B and DTC orders and your catalog, in view beside the wholesale desk.
Google WorkspaceReads the docs and sheets your ops already live in — price lists, delivery notes.
Next upXero · ShipStation · Cropster · Slack · Telegram · SMS — in design or in flight.
Live order parsing
See how Dialed reads a messy order.
Use the sample messages to watch quantities, products, dates, and confidence become structured fields on the spot. Nothing is connected or sent.
Pricing
Flat and public. Never per kilo.
One posted price for the whole back office, sized by active accounts — one operating location generating its own Dialed workflow — never per order, never per kilo. Your software bill shouldn't grow every time you roast more. Posted here so you can compare it to the hours, not wonder.
Starter
Up to 75 active accounts
$399 / month
Growth
76–200 active accounts
$799 / month
Scale
201+ or complex
From $1,499 / month
Straight answers
The questions roasters actually ask.
Do my cafés have to change anything?
No. They order exactly how they do today. Nothing to install, no login, no portal to learn.
What does my team still handle?
Approvals and exceptions. You approve every order at first, and an invoice send always needs a human. Dialed earns more autonomy only as it proves itself, one account at a time — and you can take it back whenever you want.
What's live today, and what's coming?
Live today: the order desk with Gmail and console entry, confirmation policy, the roast-day packet, AR aging with draft-first reminders, and read-only Shopify. Wired and switched on with your QuickBooks connection at onboarding: invoice drafting, delivery, and payment matching. Coming: Slack, Telegram, and SMS channels, voicemail transcription, Xero. We'll always tell you which side of that line a feature is on.
What if it gets an order wrong?
In your first weeks everything is a draft — your approval is what commits it. If something's off, you catch it in one tap, and the correction teaches it.
Does it email my cafés without asking?
Not until you say so. Confirmations and reminders start as drafts in your own outbox, in your name — you hit send. Hand over the routine sends only when you're ready, and take them back anytime.
How long is onboarding?
Under a week. We connect Gmail and QuickBooks, import your catalog and price tiers, and walk your recent order history together so Dialed knows your shorthand before its first live order.
What does it cost?
Flat and public — $399 to start, sized by active accounts and never per order or per kilo. Scale starts at $1,499; Collections is a $250 private pilot.
Can it do green buying or costing?
Not yet — that's Greenroom, and it's next. The order desk and roast plan generate exactly the demand data green planning needs; it ships once the loop has earned it.